Visit Tampere
Advancing inclusive tourism with the Visit Tampere Partner Network
Learning and Development
Visit Tampere is the tourism promotion organization for the Tampere region, working with local businesses to grow Tampere as a destination.
Visit Tampere recognized the growing importance of inclusion for the tourism sector and wanted to equip its Partner Network companies with the understanding and practical tools to develop more inclusive offerings.
To support this, Visit Tampere partnered with deidei to design and deliver two tailored trainings for the Partner Network companies:
Training 1: The market potential of inclusive tourism. A session designed to ground participants in what equity, diversity, and inclusion mean in the context of the tourism industry, and to demonstrate the potential and benefits of inclusion for the sector.
Training 2: Inclusive tourism in practice. A session designed to help participants understand which areas to focus on when strengthening inclusion, and to provide concrete steps that help develop their own operations to be more inclusive.
“deidei had a really practical, hands-on approach to inclusive tourism and how to link it to business development and companies' marketing, which helped engage participants from our partner network.” Matti Pollari, Development Manager, Visit Tampere.
Building a more inclusive tourism sector in the Tampere region
Inclusion is increasingly shaping the expectations of both travelers and the wider tourism industry. By investing in the capabilities of its Partner Network, Visit Tampere is helping local tourism businesses recognize the opportunities inclusion brings and take practical steps to act on them — strengthening both the destination and the experiences it offers.
“We’ve had a lot of focus on environmental sustainability in the past years so this was a theme that raised much interest. Inclusiveness naturally has a much more direct effect on customer experience and therefore is a very essential part of providing a better visit in Tampere for everyone.” Pollari sums up.
Visit Tampere is the tourism promotion organization for the Tampere region, working with local businesses to grow Tampere as a destination.
Visit Tampere recognized the growing importance of inclusion for the tourism sector and wanted to equip its Partner Network companies with the understanding and practical tools to develop more inclusive offerings.
To support this, Visit Tampere partnered with deidei to design and deliver two tailored trainings for the Partner Network companies:
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