Hey hey, we are deidei
An agency that helps organizations on their DEI (diversity, equity & inclusion) and inclusive comms journeys.
deidei was founded in February 2021 by three equal co-founders and DEI experts: Jasmin Assulin, Iina Salminen and Nasim Selmani who all have a long background and extensive experience about advancing DEI in organizations.
Meet Our Team
CEO & Co-founder
Jasmin Assulin (she/her)
Our CEO Jasmin is a DEI, racial equity & comms specialist who has worked with many organizations on different themes and topics regarding DEI & communications. Previously she worked as Comms and Inclusion Specialist at Wondershop/We Foundation.
CD & Co-founder
Iina Salminen (she/her)
Our Creative Director Iina is a DEI & comms specialist with extensive experience in inclusive communications and marketing as well as organizational and structural inclusion. Previously she worked as Head of Comms and Marketing at Inklusiiv.
COO & Co-founder
Nasim Selmani (he/him)
Our COO Nasim is a DEI & people specialist. He was the first Chief Inclusion Officer at Slush in 2018 and has got a background of building inclusion in organizations, people operations & inclusive leadership. Previously he worked as Executive Producer at Zoan.
Sunna Mbye (she/her)
Our DEI Trainee Sunna is a recent MSSc graduate with a major in International Relations and Affairs. Her areas of expertise include e.g. communications, qualitative analysis, racial equity & inclusion. Previously she has worked at the Finnish Ministry for Foreign Affairs.