It's not really a story of why we wanted to start deidei, but why we had to.

There were three reasons. One of them was the enormous need we saw for an inclusion agency that genuinely understands inclusion as both a people case and a business case. For true impact, inclusion has to be looked at as continuous business development, not a box to tick.

Another reason: we needed to build ourselves the kind of company we dreamed of working at, with inclusion and diversity in its DNA. We knew we had to practice what we preach, and we needed a safe, kind and ambitious environment to do that.

And finally, the most important reason of all: 

we started deidei, because ultimately we want to see a world where our services are no longer needed.

That’s why we had to.