Why deidei exists
It's not really a story of why we wanted to start deidei, but why we had to.
There were three reasons.
The first was that back in 2021, diversity and inclusion often ran on its own track, next to the business instead of inside it. We set out to change that, with a data-driven, strategic approach aimed at changing systems, not just individuals.
Working closely with our clients, we learned early on that change only holds when it's built into how an organization's systems and people already operate. Our clients saw it too, and more and more of them came to us with needs around change, communications, people and culture, and the business itself. Today we work across communications, diversity & inclusion and organizational development.
The second reason was that we needed to build the kind of company we dreamed of working at, one where different people can do their best work. We had to practice what we preach, in a safe, kind and ambitious environment.
And finally, the most important reason of all: we started deidei because ultimately we want to see a world where human difference is no longer a barrier to working life and deidei is no longer needed.
That's why we had to.
