Inclusive Brands
Today’s consumers and markets are more diverse than ever. Our Inclusive Marketing & Communication services help you drive better brand performance and lasting relevance by weaving inclusion into your brand, marketing, and everyday communications — so you can connect credibly with wider audiences.
Our end-to-end approach allows for strengthening employee relationships through internal communications, while also amplifying your external brand and building stronger connections with current and potential clients. In practice, we help you bridge the gap between internal development and external brand narratives, creating a relevant and future-proof brand presence.
Brand Inclusion Audit
We evaluate how effectively your brand connects with diverse audiences and identify both strengths and gaps in inclusivity. Our assessments include practical, actionable recommendations to help you align with your business goals and build a more engaging brand presence.
Market Research & Audience Insights
Are you missing key opportunities? We deliver the data-driven clarity every brand needs to unlock the full potential of diversifying markets. We help you understand key emerging trends and consumer expectations to guide your brand strategy.
Employer Branding
From single job posts to wider employer branding strategies, we help you build a presence that resonates with and attracts the talent you need.
Inclusive Storytelling
We help you create and refine content, campaigns, and messaging that effectively interact with diverse audiences. Working as an extension of your creative team, we’ll help you develop the skills to navigate inclusive storytelling effectively.
Consultation
We help you troubleshoot, design, and craft inclusive marketing and communication – both for external and internal audiences.
Workshops & Training
Our trainings and workshops do more than tick a box. We design the goals together with you, tailor the content and exercises and measure the results, so you take away not only new skills and insights but concrete action points as well.
The Numbers
100% of our clients said the collaboration met or even exceeded their expectations
NPS score from our Inclusive Marketing workshops: 89
Brands with more inclusive advertising practices...
3.5% higher shorter-term sales & 16.3% higher longer-term sales
sell more
33% higher strong consideration, 62% higher likelihood of being a consumer’s first choice, and 8% higher incidence of being trialled
are considered and trialled more
23% lower chance of being abandoned after trial and 15% higher loyalty
enjoy higher customer loyalty
are valued greater by consumers
54% higher pricing power
8.3% more meaningful, 12.1% more different, and 9.4% higher salience
have higher brand equity
Inclusive Brands Projects
Working with deidei was smooth and enjoyable. Their top-quality expertise, seamless project management, and ability to make complex topics tangible and relatable truly resonated with our team of data- and business-oriented marketing leaders.
deidei's expertise in both inclusion and marketing really stood out. Their ability to connect inclusion to business and marketing perspectives provided us with valuable, business-relevant insights that we can build on moving forward.
Elina Falzon, Head of Brand Performance, DNA
Need help with kicking off or accelerating the DEI transformation of your organization?
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