DNA
Inclusive Marketing Toolkit for a Telecom Front-Runner
Learning & Development | Inclusive Marketing
DNA is one of Finland’s leading telecommunications companies, focused on unlocking the potential of digitalization of society. Through high-quality connectivity, smart devices, and a strong commitment to digital equity and inclusion, DNA enables both consumers and businesses to thrive in today’s connected world.
DNA reached out to deidei with a clear goal: to deepen their understanding of inclusion and diversity in marketing, and to even better integrate inclusion into their brand and marketing work.
Marketing audit and insight report
With this in mind, we delivered a tailored package including three elements:
1. Inclusive Marketing Workshop – A tailored workshop for the marketing and brand leadership teams, focusing on the role of inclusion and diversity in building a future-proof and well-performing brand.
2. Inclusive Marketing Audit – A comprehensive review of DNA’s marketing and communications through the lens of diversity and inclusion, based on jointly defined research questions.
3. Diverse Consumer & Market Insight Report – A practical and data-driven insight report to support DNA’s brand, marketing and communications teams in embedding inclusion into everyday decision-making, campaign briefs, and creative direction.
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“deidei's expertise in both inclusion and marketing really stood out. Their ability to connect inclusion to business and marketing perspectives provided us with valuable, business-relevant insights that we can build on moving forward”
Jussi Mälkiä,
Vice President, Brand Development, DNA
We help you build stronger connections with wider audiences
Today’s consumers and markets are more diverse than ever. Our Inclusive Marketing & Communication services help you drive better brand performance and lasting relevance by weaving inclusion into your brand, marketing, and everyday communications — so you can connect credibly with wider audiences.
Our end-to-end approach allows for strengthening employee relationships through internal communications, while also amplifying your external brand and building stronger connections with current and potential clients. Working as an extension of your creative team, we’ll help you develop the skills to navigate inclusive storytelling effectively.
Need help with kicking off or accelerating the DEI transformation journey of your organization?