We Foundation
Building inclusion throughout the process for We Foundation's new brand visuals & website
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Inclusive planning| Inclusive Casting | Inclusive Delivery & Outcome

We Foundation is a Helsinki-based non-profit foundation with roots deep in tech and gaming. They work towards making social impact measurement transparent, comparable and quantifiable for a more inclusive and equitable society.

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We Foundation was renewing their website, and as a part of the work they needed to update their brand photos. The goal of the new brand photos was to reflect the purpose of the foundation –  building a more inclusive & equitable society. 

We Foundation teamed up with deidei to:

🔹 Ensure inclusive planning from the start

🔹 Ensure an inclusive casting process & photoshoot experience: to ensure diverse representation that reflects the diversity of kids in Helsinki – and an inclusive photoshoot experience 

🔹 Ensure an inclusive delivery & outcome – representing the kids as active actors rather than passive objects 

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“QUOTETY QUOTE FROM TIINA-MAIJA <3"

“quotety quotety quote.”

Tiina-Maija Toivola

CEO of We Foundation

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