Building inclusion throughout the process for We Foundation's new brand visuals & website
Inclusive planning| Inclusive Casting | Inclusive Delivery & Outcome
We Foundation is a Helsinki-based non-profit foundation with roots deep in tech and gaming. They work towards making social impact measurement transparent, comparable and quantifiable for a more inclusive and equitable society.
We Foundation was renewing their website, and as a part of the work they needed to update their brand photos. The goal of the new brand photos was to reflect the purpose of the foundation – building a more inclusive & equitable society.
We Foundation teamed up with deidei to:
🔹 Ensure inclusive planning from the start
🔹 Ensure an inclusive casting process & photoshoot experience: to ensure diverse representation that reflects the diversity of kids in Helsinki – and an inclusive photoshoot experience
🔹 Ensure an inclusive delivery & outcome – representing the kids as active actors rather than passive objects
“QUOTETY QUOTE FROM TIINA-MAIJA <3"
“quotety quotety quote.”
CEO of We Foundation