​Supporting Plan’s Marketing & Communications Operations

deidei supports Plan’s marketing & communications, such as marketing and communications planning, campaigns, concepts, marketing materials, and events from planning to execution on a quarterly basis. 

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Here are a few selected examples of campaigns or events we have supported Plan with:

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• Tyttösponssi-concept

  • We consulted Plan’s key campaign terminology, ensuring the language aligned with the campaign's inclusion goals. We also advised on the campaign video concept, offering insights to prevent potential stereotyping.

• Tyttöjen päivä

  • We collaborated to refine the updated creative campaign concept, focusing on clarifying core messages from an anti-racist and inclusion perspective. Our consultation ensured the visuals and copy avoided narratives that could perpetuate harmful stereotypes in the context of development cooperation.

• Menkkapäivä

  • For the Menkkapäivä campaign, we collaborated with Plan to address period shame and discrimination. We emphasized inclusive language to reflect the diversity of menstruating individuals while acknowledging girlhood. Additionally, we suggested choosing influencers from an allyship perspective to promote the campaign. This helps mitigate period shame and ensures the responsibility of bringing visibility to the issue doesn’t fall solely on those who menstruate. 

• Nuorten Timantti 

  • We consulted on the script for a nationwide Nuorten Timantti event so the content explained key concepts of equity and anti-racism in an accessible way to 13–18-year-old students to encourage empathy and action. 

• Tyttöpalkinto -event

  • We consulted Plan to ensure the competition nomination instructions encouraged participants from diverse backgrounds to apply. Attention was paid especially to LBTQIA+, disability, and language inclusion.

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“Working with deidei has been meaningful for Plan in many ways. deidei's solution-oriented approach and our trusting partnership have helped us to deepen the integration of DEI in everything we do.

In a long-term partnership, both parties learn each other's working methods and themes well, which makes the collaboration fluent and relevant. The DEI perspective has become an integrated part of our teams' daily work.”

Anna Könönen

Communications Director, Plan International Suomi

Case example: Influencer Collaboration – Content Trip to Zimbabwe

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Last fall, Plan reached out to deidei for support in organizing an influencer trip to Zimbabwe. The goal of the trip was to bring more visibility to Plan International’s work and development projects, supported by the Finnish Ministry of Foreign Affairs and Plan International Finland donors – while transparently showcasing the impact of Tyttösponssi donations through the My Body, My Future project in Bulawayo, Zimbabwe.

During the trip, three Finnish influencers collaborated with children and youth from Amplifying Girls' Voices, a local activist group involved in Zimbabwe's My Body, My Future project. Together, they created and shared content to raise awareness about Sexual and Reproductive Health and Rights (SRHR), giving visibility to the work for Finnish audiences.

deidei collaborated with Plan International Finland throughout the project, contributing to concept creation, core message development, influencer recruitment, content sparring, and communication support for campaign launch. We also created a tangible anti-racist content creation toolkit to support the social media influencers plan and create sustainable, inclusive content.